Viking River Cruises wanted to raise awareness of the Viking brand and river cruise industry. The ask was to create a website and promotional brochure that highlighted the many things travelers enjoy on a Viking River Cruise, including celebrity chefs; 5-star destination restaurants; spacious, beautifully appointed ships; and itineraries that take travelers off the beaten path.
The success of the two pieces for cruises in China resulted in additional work for the agency, featuring Viking River Cruises in other destinations. The brand's awareness more than doubled in the years that followed.
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