Fixodent wanted a commercial to focus on the strength of the product vs. the competition. The client wanted a side-by-side demo in the commercial, but I came up with a more creative way to demonstrate the product. This commercial was the result.
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Dayquil wanted a new commercial to demonstrate that it's effective at helping with symptoms of a cold, but without the drowsy side effects of other medications. This commercial brings the strategy to life by focusing on someone—a firefighter—who needs to stay alert.